Pearle has been looking out for the eyes of Holland for over 60 years. To celebrate this, we created a campaign that will make you look twice.
What number is on the tram? What is the number on the keepers shirt? Is the emoji angry or happy? In order to keep all eyes of the Netherlands sharp, We turned Pearle’s new campaign into one big eye test.
Concept and execution together with Wilmar Versprille & Matthijs Groos
Social Eye Checks
We also turned social ads into Happy Eye Checks. The tests link to an online tool where you could test your eyes more accurate or you could book an eye check appointment in one of the Pearle stores.