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Volkswagen Memorylane

Introduction

Due to recent affairs, Volkswagen had some image building to do.


Insight

Volkswagen was founded to bring people together.
 

Idea

A branded content series, where we let people relive their most precious memories in their old Volkswagen.


 

 

 
 
 
 

Social

We asked Volkswagen owners for their most precious memories. A group of selected winners relived those memories in their old Volkswagen, reshooting lost wedding photo’s, taking road trips and remembering family members that passed away.

 
 
 
 
 

 

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