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Volkswagen Roboboy

Introduction

How do you showcase the innovations of a Volkswagen in a human way? By transforming the next generation drivers… into Volkswagens.
 

Idea

We created a Volkswagen suit that impressed even the youngest tech-savvy generation.

We used it to steal the show at a birthday party, get thousands to dealers and even equipped it with an app that mimics the innovations in the latest Volkswagens.

 


 

 

 
 
 
 
 

The Robosuit

Anyone could pick up a Robosuit for free at their local Volkswagen dealer. 

 
 
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The app

To add an extra dimension to the suit, we launched an app that mimics the innovations in a Volkswagen. Kids could also measure their speed, play car sounds and control other features.

 
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The case