How do you showcase the innovations of a Volkswagen in a human way? By transforming the next generation drivers… into Volkswagens.
We created a Volkswagen suit that impressed even the youngest tech-savvy generation.
We used it to steal the show at a birthday party, get thousands to dealers and even equipped it with an app that mimics the innovations in the latest Volkswagens.
Anyone could pick up a Robosuit for free at their local Volkswagen dealer.
To add an extra dimension to the suit, we launched an app that mimics the innovations in a Volkswagen. Kids could also measure their speed, play car sounds and control other features.